I write B2B and B2C content on health and aging. Other topics have included everything from profiles to service features to tech roundups.
Taking a red pencil to corporate speak
Before becoming a professor at Bucknell’s Freeman College of Management, Kate Suslava worked as an auditor for accounting giant Ernst & Young (EY). It was a job that involved listening to plenty of companies’ quarterly earnings calls.
How subscription medicine can benefit your patients—and grow your business
One day last fall, a patient texted Vance Lassey, M.D., while he was at church to say she thought she had a urinary tract infection (UTI). After discussing her symptoms and confirming her suspected diagnosis, Lassey, a Holton, KS, physician and president of the Direct Primary Care Alliance, stopped by his clinic on the way home, filled a prescription for an antibiotic and left it in a lockbox outside.
Rebuilding the family business, one pecan log roll at a time
For generations of Americans in the South and Midwest, a visit to a roadside Stuckey's convenience store was as big a part of road trips as the game I Spy and backseat cries of "Are we there yet?"
4 myths about learning after 65 — busted!
Despite what you might have heard, there’s a lot more to learn past retirement age. Don’t fall for these myths about aging and brain health.
7 best practices for healthcare providers preparing for the upcoming flu season
As we enter the third flu season of the COVID-19 pandemic, getting needles into arms is becoming more challenging than ever. The situation is exacerbated by enduring vaccine hesitancy amongst some and a possible flu surge.
A Kentucky collector finds purpose in his passion
Lamont Collins' Louisville museum, Roots 101 African American Museum, is a testament to the past and a source of inspiration for the future.
Why you need a flu shot every year
The virus that causes the flu is constantly changing. Luckily, so are the shots that can protect you and your family, no matter what your age.
Infection prevention quiz
Are you following best practices for environmental cleaning and disinfection?
Swinging for the fences
In April, the Smithsonian Institution's National Postal Museum opened a new exhibition, "Baseball: America's Home Run," which features artifacts representing every era and facet of America's pastime. Nearly 300 people attended the VIP opening, including the son of the Pittsburgh Pirates' Hall of Fame right fielder Roberto Clemente and two grandchildren of the Brooklyn Dodgers' Hall of Fame second baseman and civil-rights advocate Jackie Robinson.
The ABCs (and D’s and E’s) of viral hepatitis
Hepatitis can be scary, but vaccines and treatments are available.
Amoxicillin — the powerhouse antibiotic
Here’s everything you need to know about this mighty infection-fighting medication, from when to use it to what side effects to expect.
Work at play
How can people who work for toy and game companies maintain a sense of fun while keeping an eye on demographics, market share and revenue projections? To find out, we spoke with three Bucknell alumni who know. Although they play different roles at different companies, they all agree on one thing: Fun is fundamental, but work is still work.
We are those guys: four decades on the Pacific Crest Trail
In the summer of 1981, Rees Hughes and Howard Shapiro, along with mutual friend Jim Peacock, set out to hike the section of the Pacific Crest Trail that runs through Washington state. It was their first encounter with the 2,650-mile PCT, which stretches from Mexico to Canada. Before kids and without major career responsibilities, taking time for a long hike was easy, even if the actual hiking was harder than they'd expected.
Living with Parkinson’s disease
This brain disorder — which causes gradual loss of muscle control — can’t be cured. But it can be managed, giving patients a chance for longer lives.
How your home can affect your hearing
When audiologist Erika Shakespeare and her husband, Brian, moved into an old farmhouse several years ago, their relationship suffered. "My husband and I have normal hearing, but when we moved into that house, we were starting to argue all the time, because we weren't hearing each other as well as we used to in our old environment," she says.